Format and Content Instructions:
- Individually write a 1 page (3/4 to 1 page) single-spaced “company analysis” (plus cover page, references, and appendices) in Microsoft Word.
- Use legitimate sources (published articles, company web site, and recognized print and on-line news organizations); there should be at least 3 cites. Theories from the textbook can be incorporated as an additional source.
- Research one of the following companies and determine the current state of the organization: Walgreens, CVS, Amazon, Wal-mart, Facebook, Starbucks, Intel, Marriott, Chick-Filet, or Buffalo Wild Wings. Specifically, identify and thoroughly discuss the key issues facing the organization (based on your analysis) and provide specific recommendations for top management to address these issues.
- Research: After analyzing the company (reviewing the company’s web site and reading articles about the company) and performing the SWOT analysis, identify the top issues facing the company you have chosen (these may be problems and/or opportunities).
- Recommendations: Provide your recommendations for the organization’s leadership. In other words, what specific actions should management take to efficiently and effectively address the issues you have identified? Again, it is critical that you provide sound reasoning to support your positions.
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