Week #5 – Discussion: Blue Ocean Strategy, Cirque du Soleil
Based on the information found in Course Material | Week #5 | Assignments, answer the following questions.
- Cirque du Soleil was able to gain and sustain a competitive advantage for many years. What strategic choices did Cirque du Soleil select that enabled it to be successful while most other circuses barely survive?
- Which “industry” does Cirque du Soleil compete in? Who are its competitors?
- Which factors contributed to Cirque du Soleil losing its competitive advantage, and as a consequence led to a 50 percent drop in its valuation? Look at both external and internal factors.
- Cirque du Soleil’s new owner has retained you as a consultant. Which recommendations would you make to address some of the external threats and internal weaknesses to once again gain and sustain a competitive advantage? How would you implement your suggested changes?
Note: Each answer should be fully grounded in course concepts with appropriate citations and references. Simply stating opinion is insufficient.
【700words，textbook attached】
0 comments