Go to com/investments/key-ratios“>MSN Money.
(http://investing.money.msn.com/investments/key-ratios)
and type in a ticker symbol for a company with the first letter of your last
name. (The Letter “H”)
Next, complete the following:
a. Select “Key Ratios” on the left menu panel.
b. There are several categories listed for ratios. Select one “Financial
Condition Ratio” and one “Management Efficiency Ratio”.
c. Open the Profile section on the left menu panel and you will see
“Industry” is identified. Find a competitive company within that industry and
compare those ratios to the ones you just found.
Examine your findings and determine whether your company
outperforms its competition based on financial ratios. Identify where
your firm seems to lag. Describe how your firm compares with the industry and
speculate as to why you believe your firm is performing as it is.
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