Learning Goal: I’m working on a management report and need an explanation and answer to help me learn.
This paper needs to be about the Boys and Girls Club of America. The funderaiser you choose should be for the boys and girls club of America.
Use the outline linked below to complete this assignment
- Paper should be approximately 9 pages in length (it is okay if your paper exceeds the page limit), 12-point font, 1-inch margins, single-spaced. Include a reference page at the end.
Submit your completed assignment via Canvas as a Word Document (other formats will not be accepted)
- The fundraising plan assignment is designed to help you gain practical experience in the world of nonprofit fundraising events and campaigns. You have already selected a nonprofit to focus on this semester, and now you will put your skills to work by planning a fundraising event or campaign for this organization. Your event/campaign cannot be something the nonprofit has done in the past, and it also cannot be considered an “easy” fundraiser (see Chapter 6 in your course textbook for ideas categorized as “easy”). You may use a past fundraiser to get ideas, but your project needs to be unique. You may choose to plan an event or an online giving campaign, launch a corporate partnership, combine multiple strategies into one event, or choose something completely new and different. Your project must include a volunteer component and a marketing plan.
- Your project will be completed in segments and an outline has been provided for you (see the “Fundraising Plan outline” Word document linked below). You do not need to write your answers in essay form, but you should use coherent, complete sentences and bulleted lists so I can understand your ideas. Please try to stay within the space provided, but know you will not be penalized if you exceed the page limit. Read each section carefully and make sure your plan addresses the required information. If you have questions on whether your fundraising idea is appropriate, please let me know.
- This project ties together everything we have covered in Modules 1-10. Your textbook and supplemental readings are great sources of information as you develop your fundraising ideas and gather information to complete the fundraising plan outline. You do not need to cite these readings within your paper, as I expect you will be pulling lots of information from them. If you take information or ideas from external sources, please cite them and include a reference page. Your grade will be a direct reflection of your comprehension of course readings and ability to apply them to the real world
1
BUS/COMM 347-60: Nonprofit FundraisingFundraising Plan | 150 points
Use this outline to complete your fundraising plan. Each section should be
approximately one page, single-spaced. You will not be penalized for going over the
page limit. You may use tables, charts, bulleted lists, etc. as needed to organize your
information.
Student name
Nonprofit name
Nonprofit’s
website
Introduction
Provide a brief overview of your nonprofit organization. Be sure to include its mission,
the services it provides, the staff and their roles, a summary of the budget and sources
of funding, and past fundraising events and their success.
2
Creating a Fundraising Plan
Describe the goals of your intended fundraiser. Identify the major objectives of your
fundraiser and list the three (3) most important objectives using MAPS criteria (outlined
in Chapter 3 of your course textbook). Write an abbreviated, 1-paragraph
needs/problem statement
3
The Fundraising Proposal
Describe your fundraising proposal in detail. What are you proposing (e.g., an event,
online fundraiser, capital campaign, corporate partnership, etc.)? Why have you chosen
this fundraising avenue? What will it entail, and how will it be executed? Why is it the
best option for achieving your fundraising goals and objectives?
4
The Fundraising Team
Describe your fundraising team. Who will be part of your fundraising committee? Be
sure to distinguish between current nonprofit staff and volunteers, and those who will be
brought in from outside the organization. List each team member’s role in the nonprofit
and specific duties for this fundraiser. How will you keep your fundraising team
motivated throughout this process?
5
Volunteers
Discuss the role of volunteers in your fundraiser. How many volunteers will you need?
Describe their role(s), duties, and the skills needed to be a successful volunteer. How
will you recruit volunteers? How will you motivate volunteers and recognize them for
their hard work? Write a 1-paragraph volunteer job description that you could post to
your website or social media.
6
Target Audience
Who is the target audience for your fundraiser? Who is most likely to give money, and
why? Describe the demographics of your target audience and your rationale for
focusing on them. What are the key motivating factors that promote giving among your
target audience? What asking style will be most effective in encouraging their donation,
and how will you make “the ask”?
7
Marketing and Communications
Select three (3) major marketing techniques or strategies you will use to market your
fundraiser and describe them in detail. What makes these techniques/strategies
superior to other options? How will you reach your target audience through marketing
and communications? What is your major message? How will you implement your
Tips
This assignment is meant to mimic the actual plan you would create if you were developing a fundraiser. Therefore, it does not need to read like an essay paper. Feel free to incorporate charts, tables, etc. as needed. You can use conversational language and bulleted lists, but make sure I can understand the points you are trying to get across. I also expect you to spell-check everything and use proper grammar!
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