Choose one of the topics from exercises 1 and 5 on page 416 and complete the following
- Craft a research question or problem statement related to you chosen topic. You can use ‘real’ examples. For instance, if you choose ‘coprporate image’ as your topic, feel free to identify an existing company and use their mission statement and goals to craft a research question
- Choose one of the three methods we discussed to pursue the research question: direct observation, interviews/focus groups, or surveys.
- Identify your research population and/or site.
- Construct your primary research tool. For example, if you choose to conduct a survey, create a questionnaire. If you choose direct observation, write in detail the sites you will visit, tests you may conduct, whom you will speak to, etc. Consult pages 337-353 for examples and strategies of constructing your research tool/plan
0 comments