A business pitch is a presentation to a potential investor to showcase a business idea and the possible steps on how to execute it.
Sparkle Creation
EXECUTIVE SUMMARY
Problem Summary
There are lots of skincare products out there that are good for all skin types. However, there are few products that offer good results in one skincare product. It can be tiring to use multiple products for different purposes at a time therefore, a single product that covers many problems and time-saving is very much necessary.
Solution Summary
Sparkle Creation is a skincare product that is to be used as a body lotion. The main aim was to create a product that exfoliates, moisturizes, and protects the skin from sun rays; all in one bottle. This is a project that will save time and also leaves your skin beautiful and healthy.
This product is created for women who are extremely busy, and at the same time want to take care of their skin. It will be dermatologically tested and approved to be used in all skin types. With the type of ingredients in the products; the main target is women in their late 20s in age and continuing. There is no age limit in the usage of this product because women in their 50s and 60s also need these kinds of ingredients to rejuvenate their skin. Furthermore, it contains SPF 40; which is a sunblock; which is genius because you will not have to apply sunblock when you are in between meetings on a busy day.
Competition
As this is not the only product in the market, competition will be very much aggressive towards well-established companies with big names that have been around for a long time. And again, competition will be against products that focus primarily on one problem at a time. For example, there are SPF 40 products already and a lot of work will need to be done in order to gain customer trust.
Marketing
Market intelligence gathering is also one important deliberate management practice. You want to know who your potential buyers are; what their quality expectations are as well as competitors and their competitive edge over you. Social media will be the main tool to utilize to reach our target’s eyes. It is cheap and very effective. I will approach companies will women’s dominance and give them samples to test, this way; a fraction of them will surely love the product and become customers.
Why us?
My passion and My personal interest in skincare and the zeal to understand how ingredients work to better the lives of human skin have been my priority and a personal journey as well. I wanted a product that fully explains the ingredients and their purposes; all in one bottle. Furthermore, the products cater for all skin types; speaking about diversity and precision.
Financial Target
Ingredients
Size Price Range
L-Ascorbic Vitamin C
10 kg $2200
Glutathione
10 kg $4000
Niacinamide
15 kg $3700
Retinol
10 kg $ 6000
TOTAL
45 kg $ 15 900
Marketing
$1500
Packaging
$300
Samples
$600
TOTAL
$2 400
EMERGENCY FUND
$1 700
OVERALL TOTAL
$20 000
The overall amount to get this product on the shelves and to our customers is $20 000. This includes manufacturing, ingredients, marketing, packaging, samples, and the emergency fund.
From quick conversations to phone calls, meetings, formal presentations, and sales pitches, you must always employ effective verbal communication skills. While verbal interactions are extremely common, they can also be stressful. Every interaction contains the potential for success—and the danger of failure. To be “on your game” always requires purposeful practice, reflection, and adjustment based on input and feedback. No matter what your verbal communication skills are, you can improve them.
In this assignment, you will develop and deliver a 5-minute presentation. This verbal communication should match the challenge or opportunity topic that you wrote about for your Week 4 outline and Week 8 Assignment.
Note: For the purposes of this course, your presentation should not exceed 5 minutes. (Your communication proposal might require a much longer presentation, but limit your response to the key 5 minutes in this case.) Imagine that you are before your target audience and pitching the idea.
Instructions
- Prepare your presentation:
- Write a script for your presentation using feedback from Assignment 2, considering your 5-minute limit. The script should include:
- An engaging introduction. Start with an impactful opening story, statistic, or statement.
- The key message and support for the key message. Include five or more compelling stories, statistics, or facts, using sources to meet the goals and needs of the audience. enough information to support your argument.
- Present a clear and actionable call to action, using a strong action verb, at the appropriate time in the presentation.
- Write a script for your presentation using feedback from Assignment 2, considering your 5-minute limit. The script should include:
- Record your verbal communication:
- Submit a recording that is no longer than 5 minutes.
- Create a professional presence by using appropriate non-verbal and verbal communication. Focus on body language, facial expressions, tone, pitch, enunciation, and vocabulary.
- Upload your presentation to the Week 10 Assignment link in Blackboard using Kaltura.
The specific course learning outcome associated with this assignment is:
- Create a professional verbal presentation that is refined by reflection and feedback
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