For this project, you will be creating a proposal for a strategic communication campaign for the organization and campaign focus that you identified in Module 2.
You should follow the strategic communications plan template (Links to an external site.) made available from the W.K. Kellogg Foundation (click on “download resource”) as a guide for formatting the final communications plan. You can also access the PDF of the template by clicking the link at the bottom of the page.
Your final project should meet these requirements:
- Include a cover letter to pitch the proposal effectively.
- Produce a professional-quality piece of work (i.e., APA formatting is not required other than for the references page; this should be a professional report).
- Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class.
- Incorporate both conceptual and applied research to support your assertions (a minimum of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included)
- Ground the message with a clear theoretical approach to message design.
- The entire report should be 8-10 pages (excluding the cover letter, executive summary, campaign samples, and references)
- Incorporate effective tables or figures to present key information.
- Include at least 2 samples of materials that would be disseminated as a result of your project.
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