Write the Marketing Plan of Samsung Ltd company
Follow the report format for the Marketing Plan closely. Write in business report format using full paragraphs unless otherwise stated. It is crucial to follow various major concepts in the textbook to devise your plan and strategy for each section. In other words, use major parts of each chapter to discuss details for each section. The length of the assignment should be between 6-10 pages, not including an appendix. A minimum of 3 scholarly sources including your textbook ( Kotler, P. T., & Armstrong, G. (2020). Principles of Marketing. Pearson) must be cited using any recognized citation style. Use in-text citations throughout the paper.
It is recommended that you review the grading rubric attached to this dropbox before submitting your assignment.
Report format for the marketing plan:
Title Page
Table of Contents
- Use the headings show in this example as your table of contents.
Introduction to Organization and Product/Service and Microenvironment
- Background and explanation including the one or two products/services you are focusing on
- Include main actors in the microenvironment (incorporate relevant aspects of Dropbox 2 into this part; see chapter 3).
- Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).
Basic Marketing Research
- What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)?
SWOT Analysis
- Strengths, Weaknesses, Opportunities, Threats – a chart format is OK for this section – see SWOT section in the Sample Marketing Plan in the etext.
Competitive Analysis
- See the Competitive Review section in the Sample Marketing Plan in the etext.
Marketing Objectives
- Be specific, preferably measurable objectives, explain – see Objectives and Issues section in the Sample Marketing Plan in the etext.
Positioning, Target Market, and Segmentation
- Create a positioning statement or improve upon the one the organization currently has (this can be a short phrase or one-liner – ). What is the segment and who is the target market? Prepare a small chart similar to Table A1.1 in the Sample Marketing Plan in the etext.
Marketing Mix Strategies
Describe strategies for all 4 P’s of marketing, or how to improve what a company is currently doing; See the Marketing Strategy section in the Sample Marketing Plan in etext but describe these in further detail with full analysis for each separately – this may be your largest section of the report.
- Product
- Price
- Place
- Promotion and Integrated Marketing Communication (also incorporate Dropbox 5 into this area)
Ethical, Legal, and Privacy Considerations
- What ethical and legal issues present themselves? Consider any of these as relevant and describe how you would address these.
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