A
.Write an APA 7th ed. formatted paper, of 10 to 15 pages in length not counting the title page,
references list or appendix. This paper is to be a reflection of what you have learned during the
course. The table of contents for the final CLA 2 assignment includes:
1. Brief introduction of project company/product/service,
2. Situation analysis including macro-environmental scan, “PESTEL” and SWOT analysis
3. Competitive analysis
4. Product/service features, benefits and brand identity
5. Marketing plan objectives described using SMART goals
6. Competitive analysis including differentiation, positioning and target market profile
7. How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan
objectives, and the marketing communication budget.
8. Integrated Marketing Communications plan (IMC) for your product/service. Media plan
for this section should clearly state the communication message and how you will relate
the message through your selection of specific modes of communication.
9. Marketing communications budget including total budget and allocations for each media
channel.
10. The Executive Summary of the marketing plan is (1/2 page) should be the first page of
the marketing plan
11. References page
Remember, you must have at least six (6) peer-reviewed sources plus the textbook
2.
CLA 2 Comprehensive Learning Assessment (CLA 2) Presentation
In addition to your CLA 2 report, please prepare a professional PowerPoint presentation
summarizing your findings for CLA 2. The presentation will consist of your major findings,
analysis, and recommendations in a concise presentation of 15 slides (minimum). You should
use content from your CLA 2 report as material for your PowerPoint presentation. In addition,
you should include learning outcomes from all your major assignments. This would include PA
1, CLA 1, PA 2, and of course, CLA 2 (unless otherwise specified by your Professor). An
agenda, executive summary, and references slides should also be included. Please keep in
mind that the university is moving towards a more digital footprint for our students. This means
that your final CLA 2 presentation may be recorded, so that you may include it in your “e-
portfolio” (graduating students should have all of their CLA 2 presentations on a flash-drive, in
addition to student biography, resume, interests, and so forth) Students will present their
PowerPoint during the last week of class in either the On-Campus Class Session or the online
Virtual Class Session, as determined by the professor. Presentations should not exceed 15
minutes.
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