For the organization that you’re using for your portfolio project, conduct a media assessment of the organization’s coverage in the news. (This assignment will be best if your organization is regularly in the news. If your organization is not regularly in the news, then explore its broader industry as this is also a way for organizations to think about media coverage).
In your analysis, specify a time-frame (e.g., 1 week, 1 month, 1 year depending on how much media coverage your organization gets) and assess the coverage based on the following questions:
- How is the organization portrayed (positive, neutral, or negative) across the coverage?
- What topics is your organization connected to in the coverage?
- How consistently is your organization quoted in the coverage?
- How many different sources covered your organization?
- What kind of different sources covered your organization?
You may want to create a table to summarize your findings. In addition, write a paper answering the question: What kind of agenda setting is evident with regard to your organization? Be sure to clearly evaluate the reputational risks or opportunities associated with the coverage based on your analysis.
Your analysis should meet the following requirements:
- Be between 3-4 pages in length, with a separate title page, and reference page.
- Formatted according to the CSU Global Writing Center (Links to an external site.).
- Directly answers the question.
- Present a clear and succinct summary of the analysis conducted.
- Provide clear implications of the analysis.
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