Subject Matter:
“There are few visual stimuli as powerful as color; it is a profoundly useful communication tool. But the meaning transmitted by color, because it results from reflected light waves transmitted through an imperfect organ—the eyes—to an imperfect interpreter—the brain—is also profoundly subjective. The mechanism of color perception is universal among humans. What we do with it once we see it is another thing altogether, and controlling it for the sake of communication depends on understanding how its optical qualities behave.” (Samara, 88)
For this project, you will choose two (2) different visual communication images and analyze the color
based on your readings, class lectures and discussions. You can use: posters, websitse, social media ads, print ads, book jacket covers, ads in Metro stops, or any form of visual communications. Look around
your world!
Requirements/specifications:
1. For each visual communication, piece answer the following in complete sentences using correct
grammar as a professional. Be prepared to discuss your findings.
1. Background Information
2. Drivers
being brought to life?
3. Target audience
motivates, interests and amuses the audience?
4. Tone
5. Message
want audiences to take away or do (call to action)?
6. Effective Visual Communication
2. Write clearly and logically; grammar counts!
Suggestion: use formal terms: Design Principles (emphasis, unity, balance (symmetrical/asymmetrical), movement/rhythm), Design Elements (7 elements), dots, lines, planes, geometric and organic forms, pattern, texture, figure/ground, positive/negative interplay, illusory depth, foreground/middle ground/background elements, compositional structure and flow, scale, contrast, proportional spatial breaks, Gestalt terms, hierarchy, Color Terms: hue, saturation, value, temperature, color model
(complementary, analogous, monochromatic, etc.), Simultaneous Contrast, etc
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