College of Central Florida Strategic Public Relations Techniques Worksheet

You will be assigned a group to plan a complete campaign plan responding to a prompt that outlines a specific hypothetical client and their needs. The purpose of this campaign is to begin to apply strategic public relations techniques to real-world scenarios. This is an intensive assignment and will challenge you to analyze business situations and your communication skills ———————————————————————————

I attached the campaign plan in attachment, you can find all instructions and requirements in it. Please directly type into the doc that was attached.

You need to:

1. Complete the timeline plan and explain the current timeline in detail. (what to do for each tactic, be specific). The current timeline form is organized based on the tactics, do not change the order. Check the highlighted part in the attachment.

2. Complete the budget form for the campaign plan. Provide links to where you found the costs in a footnote. See the highlighted part in the attachment.