Coca Cola Company Analysis

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Project will be graded on the points indicated below. Also, please find suggested page lengths for each section. There is no penalty if you write less or more.

Provide a short background/history of the firm/organization. (10 pts) (1-2 pages)

Discuss which strategic vision the firm/organization evidences. (6 pts) (1/2-1 page)

  1. Discuss which paradigm for creating value the firm/organization evidences. (6 pts) (1/2-1 page)
  2. Discuss the critical success factors and whether or not you believe that the firm/organization shows evidence of success for these factors. (15 pts) (2-3 pages)
  3. From the material reviewed, explain whether the firm/organization shows evidence in its operations/results of the perspectives of the balanced scorecard. (15 pts) (2-3 pages)
  4. Discuss which of the activities of the value chain are most important to the firm/organization. (8 pts) (1-2 pages)
  5. Discuss the concept of customer delivered value in the context of the firm/organization. (6 pts) (1/2-1 page)
  6. Discuss the cost of controlling quality and the cost of failing to control quality in the context of the firm/organization. (8 pts) (1-2 pages)
  7. Discuss the firm/organization in the context of the Theory of Constraints. (6 pts) (1-2 pages)
  8. Conclusion, including degree to which organization incorporates concepts (10 pts) (1-2 pages)
  9. Quality of writing, including citing sources; and organization of project (10 pts)

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