Chapter 10:
- PowerPoint slides: Chapter 10.pptx
- Related Videos:
- In Class Discussion:
- Read this article about a guerrilla marketing campaign by McDonald’s. Watch the video embedded in the article.
- com/agencyspy/jcdecaux-creates-heat-sensitive-campaign-for-mcdonalds/90087” class=”external” target=”_blank” rel=”noreferrer noopener”>http://www.adweek.com/agencyspy/jcdecaux-creates-heat-sensitive-campaign-for-mcdonalds/90087 (Links to an external site.)
- Discussion Questions:
- What did you think of the campaign?
- One objective of guerrilla marketing is to generate free buzz. Do you think this campaign did that? Why or why not?
- Do you think this would be a good campaign in the United States? Why or why not?
- Watch the video clip from Wayne’s World:
- Discussion Questions:
- What are some of your favorite examples of product placement?
- For you personally, are product placements effective? Why or why not?
- Do you think product placement suffers from clutter, similar to ad clutter? Why or why not?
- Read this article about a guerrilla marketing campaign by McDonald’s. Watch the video embedded in the article.
Chapter 11:
- PowerPoint slides: Chapter 11.pptx
- Related Videos:
- In Class Discussion:
- Read this article on loyalty programs from MediaPost:
- Discussion Questions:
- How many loyalty or frequency memberships do you have? How many do you use regularly?
- Do you agree that men and women look at loyalty programs differently?
- Do you believe age makes a difference in how loyalty programs are viewed? Why or why not?
- Is brand loyalty important to you? Why or why not?
- The article identified six loyalty segments. Which segment would you fit into? Explain why.
Chapter 12:
- PowerPoint slides: Chapter 12.pptx
- Related Videos:
- In Class Discussion:
- I want to hear from you. For the following types of sales promotions, do you remember seeing one recently? Did you take advantage of it? Why or why not?
- Coupons – whether clipped from a newspaper or printed from an email or scanned from your phone.
- Premiums – free gifts with purchase
- Contests
- Bonus packs or buy one get one (BOGO)
- Price-offs – limited time price reductions
- I want to hear from you. For the following types of sales promotions, do you remember seeing one recently? Did you take advantage of it? Why or why not?
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