#1) Find an example of what you consider an excellent retail Web site. Comment on:
a. The use of color and white space.
b. The ease of navigation.
c. The taxonomy.
d. Whether the site displays its privacy policy.
e. Whether the site displays a security assurance.
f. Your experience walking through the online purchase process (of course, cancel before you commit to the final purchase!). Are you in control and informed at each step?
#2) Find an example of what you would consider a poor retail Web site. Use the same list as for Exercise 1 and note the differences you find.
a. The use of color and white space.
b. The ease of navigation.
c. The taxonomy.
d. Whether the site displays its privacy policy.
e. Whether the site displays a security assurance.
f. Your experience walking through the online purchase process (of course, cancel before you commit to the final purchase!). Are you in control and informed at each step?
#3) Depending on your Web browser, you may be able to locate a folder or a file on your machine that contains cookies. Look through the folder or open the file. List references to three Web sites you have visited.
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