Please summarize Chapter 5 “Understanding Customer and Business Buyer Behavior” and post it here by due date.
– Do not summarize “First stop” section (which is a case example in each chapter)
– Do not copy “objectives Review” section to summarize a chapter
– Do not summarize chapter slides posted on Blackboard
– SafeAssign is used to check submissions for plagiarism
Summary Format
– Assignment must be typed [between 1000-1200 words].
: Please note that word count only includes words in the main body of the text. Title, name, date etc. are NOT included in the word count.
– Word Document name: “Last name, First name, Ch#” (e.g., Lee, Yongkyu Ch5.docx)
– Word Document (*.doc or *.docx) only
Please follow the summary format. If you do not follow it, you will have points deducted (10pts).
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