Challenges in the Global Business Environment

• AT&T

Next,
use the Internet to research the code of ethical conduct of two (2) similar
companies in the same industry as the company you have chosen.

Write
a six to eight (6-8) page paper in which you:

1. Specify, in brief,
   the nature, structure, types of products or service of the business you
   selected. Examine the information within the company’s code of ethical
   conduct, and choose three (3) key issues from within the document that you
   believe are critical for success. Provide a rationale for the response.
2. Using the three
   (3) key issues you selected as a benchmark, compare and contrast the codes
   of conduct of two (2) similar companies within the same industry as your
   chosen company.
3. Examine the extent
   to which the two (2) similar companies you researched have addressed the
   key issues you selected. Hypothesize two (2) potential positive outcomes
   for each company if each addresses the key issues in question and two (2)
   potential adverse effects if each company fails to address these issues.
4. Propose two (2)
   techniques that the original company you selected could use in order to
   ensure that its code of conduct will remain relevant through years of changing
   economic, political, social, cultural, and technological forces on
   business and society. Next, evaluate the effectiveness of two (2) methods that
   the company currently adopts in order to manage environment issues.
5. Examine two (2)
   approaches that the original company you selected has taken in order to
   embrace technological advancements for innovation and thus improve
   business offerings. Anticipate three (3) potential technological
   challenges the company could face, and recommend one (1) strategy that the
   company could use in order to eliminate or minimize each of these
   anticipated challenges.
6. Specify at least
   one (1) one lobbying strategy that the original company you selected has used
   in an effort to influence national or local government decisions in its
   favor. Summarize the issue in question, and ascertain whether or not the
   lobbying effort was appropriate. Justify the response.
7. Analyze two (2)
   global corporate citizenship efforts of the original company you selected,
   and assess the extent to which these efforts are effective in
   accomplishing the company’s goals. 
   Examine the manner in which the two (2) global citizenship efforts
   could contribute significantly to the company’s sustainable development
   goals.
8. Use at least four
   (4) quality references. Note:
   Wikipedia and other Websites do not qualify as academic resources.