Instructions
1. Distill the work you have done in Briefs 1 and 2 to create a 5-slide strategy deck.
- You should approach from a senior executive perspective, with your intended audience being the CEO of the company. Your goal is to persuade the CEO to support your strategic plan.
2. Be aware that information needed for some of Jack’s questions would be available to a company’s strategy team leader but may not be in the public domain for our use. Therefore, your content in each slide will primarily be derived from your research for your first two assignments. This may mean that you focus on answering some of Jack’s questions, but perhaps not all of them.
3. You should assume that the CEO has already read your two executive briefs. However, you are unsure whether there is support or skepticism for of your game-winning move. Thus, you need to focus on “selling your strategy” and not just regurgitating your first two Briefs. Your CEO will be compelled by an enthusiastic presentation that explains why your game-winning move is the right one, but that also presents a balanced, cogent understanding of the risks involved.
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