Conduct Secondary Research to describe why consumers might want to purchase Smart home product.
Write a 3 to 5 page also include the reference and title page, MS-Word report detailing the following. It is important that you address each of the following in your paper. You may use information from around the world. You are not restricted to only focusing on obtaining Secondary Data from the United States. Incldue the book Marketing Research by: Burns,Alvin C./Veeck,Anne F. APA format and include the page number when citing the book.
- Describe “Smart home product” and the industry
- Outline reasons for wanting to own or gift a Smart home product
- Describe why and how Smart home product are used
- Determine what should be included in a Smart home product
- Based on your findings (items 1 through 4 above) describe an ideal Smart home product from your perspective
Please note: Item 5 is the only point in your report where you may include your own opinion. Items 1 through 4 should be based on Secondary Data sources and should not reflect your personal opinions.
Secondary Research, also known as “desk research,” refers to gathering of data that has been collected by entities for purposes other than the (research) problem at hand. Secondary data may be obtained online, by telephone and in hardcopy form. Sources include, but are not limited to:
Associations and trade publications
Annual reports
Commercial sources
Government sources
Industry experts and consultants
“Off-the-shelf” market study reports
Pre-published reports may be identified for purchase
Informal telephone interviews
Other information sources
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