Instructions:
Rhetorical Analysis Paragraph:
This will be an analysis of rhetoric of your chosen media, static/still or dynamic/moving, and will be one paragraph long.
Paragraph organization: begin with a topic sentence identifying what the content of the paragraph will analyze; then identify and analyze the evidence, appeals, and relate the impact on the target audience regarding the message. Use a closing sentence to describe the the relative effectiveness of the graphic/textual rhetoric.
The RHETORICAL analysis focuses on three goals:
1.) Explanation of evidence: text and graphics supporting the message.
2.) Identification of the Appeals and claims (ethos, pathos, logos) used.
3.) Evaluation of the Impact of the argument on the target audience
RHETORICAL ANALYSIS PARAGRAPH: The analysis has three goals: 1.) Explanation of evidence: text and graphics supporting the message.2.) Identification of the Appeals and claims (ethos, pathos, logos) used.3.) Evaluation of the Impact of the argument on the target audience.NOTES: Use the following questions to identify appeals to ethos, pathos, or logos and provide evidence to support your claim. How does the author portray these appeals (image/graphic, text elements); back up your observations by noting the impact.1.What overall impression / feeling does the image create in you? Consider trying to figure out what impact certain colors, shapes, symbols have on people is important in figuring out their reactions. Also consider objects can take on a symbolic meaning; images can represent concepts known to our culture when they have a common meaning throughout our society. Finally, if there is more than one image in the media, consider intertextuality, how one image relates to another image and adds to or re-imagines the meaning.
2.First, what positive or negative feelings about individuals or ideas does the image intend to evoke in its viewers? For example, an advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on. Secondly, is this at odds with the actual feelings it evoked in you?
3.How is ethos established? That is, what can you apprehend in the image/video about the creator’s character, ethics, reliability, and overall credibility? “Ethos” speaks to trustworthiness. Those who employ ethos to persuade say this: “Believe me, identify with me, because of the kind of person I am.” What is the impact on the target audience?
4.How would you describe the logos of the text? “Logos” speaks to the logic of the argument being made. More specifically, think about how the supporting claims and the implied claims of the image/video reinforce the overall thesis. How are they linked together? Also, how does the creator use TEXT: evidence, data, to support the thesis? Those who use logos to persuade say this: “Believe me because what I say is reasonable.
”5.How would you describe the pathos of the image/video? How does the creator appeal to emotions? “Pathos” means “feeling,” and it speaks to the desires, attitudes, and deeply engrained values of a person. Pathos is frequently communicated through vivid descriptions, images, details, and examples; pathos, like ethos and logos, is also communicated through the style and tone so pay attention to word choice, image choice, metaphors, and other stylistic features. Those who use pathos to persuade say this: “Believe me because X feels good, bad, fearful, joyful, admirable, (etc.) at the very cores of our beings.
”6.How does the argument’s structure work? Why are the elements of the image/video arranged as they are? Could the creator have organized things in another way, and if so, why did he or she pick this arrangement?
7.What is the role of style and tone? Style is one of the most important aspects of any rhetorical argument. Style speaks to the overall shape, mood, and atmosphere; it has to do with decisions at the sentence and word level, and is revealed through visual appearance.
8.Describe the overall impact of the message or argument on the target audience in persuading them to accept the creator’s viewpoint.
Media choice
(Refer to hyperlink (9/30) Choices for your Visual Analysis Essay )
(Also use the Rhetorical Analysis paragraphs from model Student Examples as models in (10/13) Discussions : Short Critique of One Student Rhetorical Analysis Paragraph Example
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Format (see above)
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Composition Concerns: the Analysis paragraph is to be written in formal voice (3rd person);
advice on paragraph construction follows:
Third-Person Objective Viewpoint.pdf
To Post the paragraph :
When you feel that you have a competent summary paragraph:
Use the box below that says “UPLOAD FILE.
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