General Instructions – PLEASE READ THEM CAREFULLY
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Answer the questions based on the concepts discussed in the Chapters.
Your answers MUST include at least 2 outside references (other than the textbook) using a proper referencing style (APA).
Using references from SDL will be highly valued.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism)
Assignment No 3: Case Study
Learning Outcomes:
1.Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (Lo-3)
2.Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo- 4)
Case Study
Read the Chapter Case Study entitled “ASHLEY STEWART” from Chapter- 17 “Retailing and Omni-channel Marketing” Page:535 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
1.Describe Ashley Stewart’s retail strategy using the 6 Ps. (2 Marks)
2.Who is Ashley Stewart’s target market? Could/should that target market be expanded? Explain. (1.5 Marks)
3.What are Ashley Stewart’s bases for sustainable competitive advantage? Discuss. (1.5 Marks)
******TEXTBOOK IS ATTACHED******
0 comments