Competition among the North American Warehouse Clubs: Costco Wholesale (Case 2)
https://cours.etsmtl.ca/gol470/Lectures/3.%20costco%20strategy%20wareshousing.pdf
(the above link is the Costco Case)
Chapter 5 describes the five generic strategies originated by Michael Porter in 1980. Very few businesses pursue a single strategy; most use some combination, i.e. low-cost and differentiation. Write about the various strategies that are used in the wholesale industry.
- What primary strategies are they using and how has their success been?
One thing that this case portrays nicely is the evolution of the industry that may be reaching a mature stage. As industries evolve, successful strategies must evolve as well.
- How do you think the industry’s maturation is affecting the various strategies employed?
- What strategic changes might likely be necessary as the industry continues to mature?
This assignment should be written in a formal, APA format – summary form – and should include references. The main focus needs to be answering the questions with well-reasoned, insightful analysis. A simple recitation of what is in the case or the text is not adequate. Feel free to make comparisons to other organizations.
Writing Requirements (APA format)
- 2-3 pages (approx. 300 words per page), not including title page or references page
- 1-inch margins
- Double-spaced pages
- 12-point Times New Roman font
- Title page with topic and name of student
- References page
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