Case 9: Harley Davidson: An Overreliance on Aging Baby Boomers ( see the link below)
case memo should be like exactly the sample memo ( see sample memo doc) + (detailed instructions for memo)
For the analysis tool: you are to use 2 tools, the SFAS and a financial analysis. Remember in the financial analysis to use the financial ratios–use at least 4 different types.
SFAS (Strategic Factors Analysis
Summary) Matrix (p. 171) ==> must be used in the analysis portion if necessary in other sections too
Use these financial ratios: Current ratio, Gross Profit margin, Inventory turnover, Debt to asset ratio==> must be used in the analysis portion and if necessary in other sections too
** No outside sources can be used other than the book that will be provided**
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