Case analysis will give you the chance to look at the present situation facing an organization, and after a systematic analysis, make recommendations that will produce a change in the results or outcomes.

I’m working on a marketing case study and need support to help me understand better.

Writing the case report entails filling out details of the outline in prose form. Of course, not every case report requires all the headings listed above, and different headings may be required for some cases. Like any other skill, it takes practice to determine the appropriate headings and approach for writing particular cases. However, good case reports flow logically from topic to topic, are clearly written, are based on solid situation analysis, and demonstrate sound strategic thinking.

Additional instructions: Case analysis will give you the chance to look at the present situation facing an organization, and after a systematic analysis, make recommendations that will produce a change in the results or outcomes. While you cannot be certain what that outcome will be, through the discussion and critique of your suggestions by fellow students or your professor, projections can be made about the foundation for the probable success of your recommendations. In this course you will have the opportunity, through cases, to see how well you can assess and address a business issue or problem. The role of the case analysis is to provide you with the opportunity to utilize the knowledge you have gained to this point to evaluate and make recommendations to enhance the performance of real organizations. This is not a substitute for real world experience in a job with an organization, but it is the type of learning that helps prepare you to begin using the business knowledge you have acquired. Creativity and applied imagination are essential in the discussion of marketing problems

The organization I choose is CVS Health

Case Analysis Framework

1. Title Page
2. Table of Contents

• Executive Summary (one or two pages-summary & recommendations)

1. Situational Analysis
   1. Environment
      1. Economic Conditions and trends
      2. Cultural and social values and trends

• Political and legal issues

1. Summary of environmental opportunities and threats
2. Implications for strategy development

1. Industry
   1. Classification and definition of industry
   2. Analysis of existing competitors

• Analysis of potential new entrants

1. Analysis of substitute products
2. Analysis of suppliers
3. Analysis of buyers

• Summary of industry opportunities and threats
• Implication of strategy development

1. Organization
   1. Objectives and constraints
   2. Financial condition

• Management philosophy

1. Organizational structure
2. Organizational culture
3. Summary of the firm’s strengths and weaknesses

• Implications for strategic development

1. Marketing Strategy
   1. Objective and constraints
   2. Analysis of sales, profits, and market share

• Analysis of target market (s)

1. Analysis of marketing mix variables
2. Summary of marketing strategy’s strengths and weaknesses
3. Implications for strategy development

1. Problems Found in Situational Analysis
   1. Statement of primary problem (s)
      1. Evidence of problem (s)
      2. Effects of problem (s)
   2. Statement of secondary problem (s)
      1. Evidence of problem (s)
      2. Effects of Problems (s)

1. Strategic Alternatives for Solving Problems
   1. Description of strategic alternative 1
      1. Benefits of alternative 1
      2. Costs of alternative 1
   2. Description of strategic alternative 2
      1. Benefits of alternative 2
      2. Costs of alternative 2
   3. Description of strategic alternative 3
      1. Benefits of alternative 3
      2. Costs of alternative 3

• Selection of Strategic Alternative and Implementation
  1. Statement of selected strategy
  2. Justification for selection of strategy
  3. Description of implementation of strategy
• Summary/Conclusion/Recommendations

1. Appendices
   1. Financial analysis
   2. Technical analysis