CASE ANALYSIS FORMAT
PROFESSOR BUCKINGHAM
SUMMER 2021
- BRIEF BACKGROUND OF KEY FACTS AND SITUATION (VERY SHORT!)
- DECISION DILEMNA FOR LEADER IN CASE-ONLY ONE.
- YOUR ANALYSIS OF CASE FACTS THAT 1) CONTRADICT OTHER CASE FACTS OR EXHIBITS, 2) CASE FACTS OR DETAILS YOU FEEL ARE LEFT OUT AND SHOULD BE THERE FOR BETTER UNDERSTANDING OR DECISION MAKING, 3)MIXED WITH PERSONAL INSIGHT OF YOUR OWN EXPERIENCES AND 4)KOTLER TEXT TEACHINGS TO VALIDATE ANALYSIS. (DO NOT RE-STATE CASE FACTS!) THOROUGH ANALYSIS WILL SEPARATE A’S FROM B’S IN PARTICIPATION AND MIDPOINT EXAM. THIS ANALYSIS LEADS DIRECTLY TO OPTIONS….IF YOU DON’T USE IT, THEN YOUR ANALYSIS IS NOT THOUGHTFUL AND COMPLETE. STAY IN TIMEFRAME OF CASE-DON’T GOOGLE CASE OR COMPANY!
- DECISION OPTIONS FOR KEY DECISION MAKER IN CASE (3 MINIMUM-4+ BETTER)
- DECISION OPTION PRO AND CON (3 MINIMUM AND 4+ BETTER)
- YOUR DECISION AND WHY-THERE IS NO RIGHT ANSWER, ONLY YOUR DECISION!
- CLASS DISCUSSION
- PROFESSOR CRITIQUE/LESSONS FROM CASE-PASS OUT
- FORMAL STUDENT FEEDBACK AVAILABLE AFTER EACH CLASS
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