1. Total length should
be between 4-6 pages (11-12 pt size, Times New Roman Font, 1.5 line
spacing) with margins on both sides. Annexures, exhibits are not
included in the above page limit.
2. You may have a
short introductory paragraph or two which briefly presents the background
of the case. Note
however that the case analysis is not about summarizing the case facts.
The reviewer has read the case and is aware of case details.
3. Then define the
problem/issue in the case and lay out the alternatives i.e., the possible
options for the organization. This requires thinking.
4. Next is the analysis
of the case facts. This is the meat of your submission. Wherever possible
make use of data to throw light on an issue or bolster your point. Analysis of
numeric data and eye for detail is critical.
5. Finally, come up with
your recommendations/action plan. Your recommendations must flow from your
analysis. Avoid generalizations in your recommendations such as give the
best quality product at the best price.
Pl. proof read
your submission for typos and sentence structure. Remember how you say is as
important as what you say!
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