Pretend that you run Tesla company in China, just focus on premium segment
Write paper atleast 3 pages for Demographics of China and Target market of Tesla in China ( no need introduction and conclusion)
Instruction: +) Demographics and Target Market Definition: Define the target market and make a profile of the customers of the company. The target market definition of a company begins with segmentation. If the market is segmented then elaborate the basis for segmentation and define each segment and its characteristics. If the company does not have segmented markets then investigate and determine if segmentation is possible. Collect data for Table 1 and use it for the purpose.
+) This table below have 14 categories, you need to find and fill all data from Global Market Information Database (GMID), Census Bureau, Globaledge (Michigan State University), The World Bank, United Nations, Central Intelligence Agency (CIA), Heritage Foundation, Freedom House, Transparency International, IBIS World, LexisNexis, Wharton Research Services.
Any website for any data in table have to cite and if use any data number in paper must cite in-text citation carefully if not it doesnt meet a requirement.
All paper have to focus on 14 category in table, use all data ( include chart – have to cite in reference too) to analysis and compare from each year 2011-2016 in order to support your thesis
Table 1
Demographics and Target Market Definition
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Year |
2011 |
2012 |
2013 |
2014 |
2015 |
2016 |
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1.Population: National Estimates of China at Jan. 1st, mn |
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2.Households in US$ mn of China |
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3.Urban households as % to total in China |
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4.Household size-Occupants per household in China |
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5.Percentage of households in China with an Annual Disposable Income over US$5,000 (???) |
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6.Annual Disposable Income per household in China |
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7.Average Annual Income of Households in China with a Disposable Income over US$5,000 (???) |
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8.Consumer Expenditure on your product, US$ mn In China |
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9.GDP Measured at Purchasing Power Parity, US$ mn in China |
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10.Per capita PPP GDP in China |
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11.Life Expectancy at Birth in years in China |
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12.Adult Literacy Rate % of population- aged 15+ in China |
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13.Savings Ratio in China |
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14.Financial Cards in Circulation in China |


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