Goal
Your goal is to create symbols to represent different parts of your community. (The community is fictional)
Role
Imagine you are an artist that has been hired to help design a brochure for enhancing tourism in your community.
Audience
The brochure that you help to design will be available to tourists that visit your town.
Situation
The situation is that your community is trying to improve the experience for tourists visiting your town, through the use of a helpful brochure. While the brochure will highlight interesting things to do or see in your town, it needs to also contain a map with symbols on it marking where these tourist attractions can be found. Your job is to design the symbols that will represent at least 5 attractions in your community. As you develop these 5 symbols, think about how artists from various time periods used symbols in their works. What made these symbols easy to recognize, remember and understand? Incorporate these qualities into your designs as well.
you can invent a community and the attractions if you’d like!
Product
You will create a document that contains 5 symbols. Below or next to each symbol you create, include the following information:
- Name of attraction the symbol represents
- Why you chose the particular symbol design for this attraction
- What makes your symbol effective
Remember that symbols are effective if they are:
- Representative of something
- Reproducible, so that they can be used to represent that thing over and over
- Recognizable, so that viewers understand what they are looking at and it relates to the thing being represented.
- Memorable, so that viewers will remember it.
Criteria for Success
Your product, the document must meet the following standards:
- Contains 5 symbols.
- Contains 5 explanations (1 for each symbol as described in “Product” area).
- Symbols are representative of the attraction.
- Symbols are reproducible, recognizable, and memorable.


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