Article retrieved from WSJ.com: India’s Newest Internet Users Are Addicted to These Apps from China
The primary focus of your paper and presentation should be on the identification and implementation of marketing strategy. The intent of this assignment is not to summarize, it is to expand critical thinking skills.
A key factor to doing well on your contemporary issues project will be incorporating significant additional content, concepts, research and examples from multiple sources into your presentation. Examples follow:
- Application of relevant marketing principles (these can be drawn from any source but be sure to include relevant principles discussed in class or in the MK Content posted in Blackboard)
- Industry research: Use appropriate resources to add depth and perspective to your presentation.
- Research on external trends.
- Examples of your topic/concept in action at real companies. In addition to online searches for this content, be sure to check Ad Age.
- Scholarly Research: article from peer reviewed marketing journal. Examples of these include: Journal of Marketing, Journal of Marketing Research, Journal of Consumer Behavior, Harvard Business Review, California Management Journal. Articles assigned for course readings may also be referenced, but to lesser net effect than research new to the class.
- Consultant Research: Discussion /application of key concepts from well known consulting companies such as: McKinsey, Deloitte Consulting, Nielsen, Bain, etc.
12 font, full page analysis. Make sure that the word count of the body of your paper appears on your paper just under your name. Relevant exhibits may be included: these do NOT count in your word count. Your paper should also include an APA format Works Cited
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