Capstone in Management homework

Part A

Review the scenario Tim’s Coffee Shoppe.  Check the link for the article:   http://extmedia.kaplan.edu/business/Media/AB299/Tims_Coffee_Shop/index.html 

You will begin to create the foundation for your final project marketing plan.

Checklist:

1. Describe the competitive environment in this industry.
2. Read the surveys in the filing cabinet in the Unit 9 Final Project scenario.
3. Describe how you will apply the 4 P’S of marketing to the survey information and how it will impact your marketing strategy.
4. Write a summary of your research.  

Write a paper in APA format consisting of at least 4 pages in length, including the title and reference page.

Part B

Research on the Internet to review the Product Life Cycle.

Then describe the product life cycle for one of the following using no fewer than 300 words.

1. A consumer product, for example a newspaper.
2. A cell phone, for example the iPhone.
3. A new car, for example the Jeep Wrangler.
4. Choose a product that you use.

Both parts need to be competed for full grade. So please read the requirements before starting assignment.

Assignment is due tomorrow, Tuesday October 22  by 21:00 pm New York time.

thanks

Parvin