Write a six to eight (6-8) page paper in which you: (Bank of America is the chosen company)
- Give your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Justify your answer.
- Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Support your response.
- Use the Boston Consulting Group’s growth-share matrix to evaluate the company’s strategic position as of 2013. Note: Refer to Figure 14.2 “The BCG Growth-share Matrix”, located on page 369, chapter 14 of the textbook.
- Suggest one (1) approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Include the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Provide a rationale for your response.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
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