This assignment will focus on a U.S.-based business of your choosing. The business may be real or fictional, a start-up or well established, as long as it is of sufficient size to need data mining software for the type of business. The business you selected may focus on manufacturing, distribution, retailing, health care, service, or any combination of these purposes.
For this assignment, research and write a report as a newly hired business analyst. Assume you will submit your report to the director of analytics and strategy. Your work should be well documented and of use to both management and staff, particularly business intelligence managers and business analysts, as they set the tone for the careful setup and management of the company’s data mining projects. You should draw on the concepts and processes you have learned in this course about Business Intelligence.
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