Instructions: Using your Week 2 Business Case/Elevator Pitch Exercise complete the following Stakeholder Register Exercise (utilizing the register template from Exhibit 6.4 on page 183 of the Kloppenborg text). A template based on this exhibit has been provided below.
Copy and paste the Business Case/Elevator Pitch from Week 2 in the space below (ensure it is single spaced, Times New Roman 12-point font). Fill in ten (10) identifiable stakeholders from your selected project. These need to be specific stakeholders that must be primary and prominent within the overall execution and completion of the project. Then fill in the required information as provided in the Kloppenborg text.
Your identified stakeholders need to be specific. For example, listing City Government is not specific enough. What department of the city government are you referring too? Is it several? A construction project could include engineering, planning and zoning, public works and even mayor/council. Quality of analysis and critical thought are more important in this exercise than total number of stakeholders identified. If you can breakdown an identified stakeholder group into smaller groups then you have not been specific enough. Do not leave out obvious stakeholders. Be thorough and be specific.
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