8. A campaign is a planned set of public relations activities, normally over a limited period of time and with specific objectives addressing a particular issue and involving an identified group (Tench & Yeomans, 2014). In a public relations campaign, one of the key goals of a campaign is to create awareness. Choose one existing campaign you know and answer these questions below:
a. Describe the specific aim of the campaign. (4 marks)
b. Explain three (3) strengths and three (3) weaknesses of the campaign. (6 marks)
c. Newsom, Turk and Kruckeberg (2000) emphasised six (6) types of public relations activities in managing a campaign, choose one to explain and describe the campaign. (5 marks)
d. To your understanding, was the campaign effective? Why? Use a relevant public relations or communication theory or model to explain your answer. (5 marks)
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