You will be required to develop a written advertising analyses of advertisements:
Video ad—Stella Artois Beer Water ad:
https://youtu.be/KW9cuta7mdE
Video ad—Coca-Cola:
https://youtu.be/MpL1ci08p60
- Video Ad—Doritos Matthew McConaughey Flat
Print/outdoor advertising—Choose from one of photos attached.
Your analysis should address the following areas for each advertisement:
Identify the target demographic
Strategies and appeal
- Identify the theme
How is the theme being communicated?
What are the emotions being explored
Discuss the overall appeal of the ad.
Discuss the effectiveness of the ad.
Please refer to Assignment Submissions above for formatting for your paper. Points will be deducted for improperly formatted papers. Be sure to use headlines between each ad.
- All assignments submitted for a grade MUST include your name; date; course name: MKTG 4433 Advertising; and the name of the assignment. Written assignments must be written in Times New Roman font, double spaced with one-inch indentions; and be in 12 point type.
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