About expectation and grading for this assignment:
You are free to choose any Marketing Research related topics in the presentation. The only requirement is to introduce the case or phenomena, and to share your thoughts (relate it to what you learned in marketing research), and be organized so that others can get what you shared clearly. You have 10 minutes to talk about it, so please plan your content accordingly.
I generally would not assign a full mark for subjective tasks. Based on past experience, students usually get 4-4.7 out of 5 in such assignments. My grading rule will still enable motivated students to get an A for this class with a reasonable amount of effort.
And this is a sample call ex1_Huggies.pptx.
0 comments