Go to the Strategy Club website and review the Sample Strategic Plan for Sanderson Farm, 2020 (Attached). This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.
Perform a IE Matrix on the Starbucks Corporation (Attached Excel). Complete the following:
Use the pertinent data on the completed IE Matrix Table on the Starbucks Corporation (Attached).
IE Matrix
Follow guidelines provided in Chapter 6 of the David text to learn how to create an IE Matrix. Specifically, use the information and instructions in LO 6-6, Figures 6-10, 6-11, and 6-12 in the David text to assist you.
Use your Strategic-Planning Template to develop an IE Matrix for Starbucks company.
****Write a brief explanation on your findings about the Starbucks Company.
Be sure to cite relevant and credible sources in support of your content. Use only sources found at the University Library, corporate websites, or those provided in Topic Materials.
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