Market Entry Strategies for Global Markets
Consider the readings of this week and answer the following:
What are the four different modes of foreign market entry that companies can select? Describe them and give an example of each.
Provide reasons for exploring the mediums with examples.
International Marketing Channels
Consider the readings of this week and answer the following question:
What are the factors that affect choice of marketing channels in international markets?
Give examples of each factor.
Implementing Global Market Strategies
Compare and contrast two different foreign countries negotiations styles. Discuss the four stages of business negotiations of each country.
Implementation of a Global Marketing Plan
Discuss what you learned in developing your marketing plan for your product/service in a foreign market. List three challenges that you discovered in your research and how you would overcome them.
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