you are invited to take a look at the Internet of Things (IoT) as one of the most important trends, drivers, and enablers for business transformation. It is a known fact that the field of logistics is affected manifold by this novel trend promising competitive advantages and growth. The paper chosen for your group case study addresses an innovation value chain framework that relates advanced technology developments to business innovation in the field of logistics.
Ensure that you read the paper (Paper 18 – How the Internet of Things Drives Innovation for the Logistics of the Future page 267) carefully and understands the proposed framework.
- You are to analyze the paper’s contribution to clarifying the complexity within the technology-driven innovation chain.
- Do you believe the paper can potentially define, discuss, and develop its own IoT-driven business model?
- Find similar research papers that are similar to the three case studies, and follow how the framework is explained for your chosen cases.
- The discussions have to be in terms of IoT-driven business model relevance and value for an organization.
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