As the CEO of a company dealing with the production and
distribution of books, the prospective customers for the books are likely to be
the teachers or students of different education levels. The schools around the
area of location of the company are the main target to supply them with the
books.

The competitors of the company may be a wholesale company
supplying books in the same market. It may also be a company selling second-hand
books to the customers. A company selling e-books or music files can also be a
competitor in the market.

So as to gather relevant information about the customers
of the product, it is good to find out whether the people are literate and are
able to read written information. It is important to understand which language the
customers to avoid publishing of books using a language, which no one
understands, use. Some of the questions to ask are, can the people read by
themselves and understand or do they need an interpreter? How much can the
customers afford to buy the books? Do the customers prefer home delivery of the
product or buying from the company themselves? About the competitors, it is
important to find about their selling price of the product. Do they offer after
sales service of the product?

Employing sales representatives to distribute the samples
of the books, which the company intends to introduce in the market, will help
gather critical information. For instance, information that will predict the
needs and the expectations of potential consumers will be gathered.  Also, the customers will access the details
about the competitors.  Attending of
workshops and seminars will equip one with skills on how to run the company
thus the possibility of its growth.

As the CEO of the company, it is essential to consider
marketing the business online as this increases the company’s profits due to
increased sales. It is one of the growth possibilities of the organization.