In 2010, Pepsi spent much time and money on its “Pepsi Refresh” project, which donated funding to several worthy causes. But recently, the program was abandoned. Why do you think that happened? What could Pepsi have done differently? What impact on other similar programs do you see as a result of the Pepsi experience? http://www.mediapost.com/publications/article/186127/why-pepsi-canned-the-refresh-project.html#axzz2gVRWnJUF
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to competitive strategy. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
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