Consider a specific business research effort from:
(b) from a journal article you find through the University Library
(Note: please do not use articles from sources other than our library and especially not the class textbook).
Sometimes students get confused so again, let me emphasize if you choose to review an article, it should be an article that covers real BUSINESS research which already has been completed – not a general article about research in business, or medicine, psychology, etc. It should also not be an article describing a model or an approach to research. To search for such an article consider searching in an area of interest you might have, but add the term “research” or “business research” to the topic.
Bakewell, C., & Mitchell, V-M. (2006). Male versus female consumer decision making styles. Journal of Business Research, 59(), 1297-1300. doi:10.1016/j.jbusres.2006.09.008
Your assignment is to write a 300 to 400-word summary that describes an actual business research process from your experience in the workplace or from the article you found through the University Library.
Specifically make sure your paper:
- Defines the business research conducted and its purpose.
- Explains the research problem or opportunity under investigation.
- Describes the data collection methods the researchers used in the study.
- Describes what the researchers concluded as a result of their research.
Format your paper consistent with APA guidelines including a brief Introduction and Conclusion section. See the weekly grading rubric for more detail.
Save and Submit file using naming convention: YourLastName_Wk1_CurBusRes
If an Article was selected, submit a copy of the article (e.g., as an Adobe .pdf or WORD document) along with your paper.
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