(2) classmates discussion responses 125 words each with a reference.
1. Executive Overview-FORD MOTORS
Ford Motors the Us based brand almost everyone in the US has heard of or already driven one of their model SUVs, trucks, or cars. Ford Motors created in 1903, has made leaps and bounds over the years growing and strengthening the organization. Ford’s vision statement is, “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” (Ford Media, 2021) The organization has been growing and using strategy and innovation to build the brand.
Ford’s strategy approach is market penetration and to expand globally. In the writing, you will see an increase in reference to expanding the Ford brand not only in the US but also in other global markets. This will be done under the vision of the new CEO and has begun implementation over the last five years. To expand Ford is adding more dealerships, increasing sales volume, focusing on innovation, and has even begun collaboration with Google to bring new technology to their vehicles. Facing other low-cost and function-based competitors like Honda, Toyota, and Nissan has been a challenge for Ford, but with new partnerships, innovation, and customer-based growth the strategic moves Ford is making can be successful. The introduction of the Mach-E model, the return of the Bronco, and the latest mention of the fully electric F-150 series truck are just the beginning for Ford. The mission for Ford is clear as it’s been stated, “ Our mission is to drive human progress through the freedom of movement.” (Ford Motor Company, 2021)
Ford has had the best-selling trucks for 43 years, but the firm has had some declines, and some critics have been urging Ford to push further and excel. There have been financial decreases (can be seen in the financial analysis of Ford), but there have been some increases. With an EFEM score of 2.67, Ford is still the top brand against its competitors. The current ratio was 1.2, less than the industry average but is expected to increase as Ford releases new innovative models. With this recent technology, global expansion Ford’s competition may have been gaining on the organization, but if Ford continues to adapt, they can remain the top US Brand and could even conquer the global market. “Ford and Google have a shared vision to bring enjoyable, safer and more efficient connected vehicle experiences built to minimize driver distraction and keep customers at the forefront of technology with over-the-air updates.” (Ford, 2021) The SWOT analysis (seen in the report) will reveal Ford has some weaknesses, but from the current performance, Ford has been addressing their weaknesses, adapting, and turning them into strengths.
References:
2021.Ford Media. Dealers Annual Meeting. Retrieved /en/news/2020/11/19/ford-to-dealers-annual-meeting.html”>https://media.ford.com/content/fordmedia/fna/us/en/news/2020/11/19/ford-to-dealers-annual-meeting.html
2021. Ford Motor Company. Our Purpose retrieved https://corporate.ford.com/home.html
2021.Ford Corporate. Ford and Google to Accelerate Auto Innovation. Retrieved https://corporate.ford.com/articles/products/ford-and-google-to-accelerate-auto-innovation.html
2. Netflix, Inc. was founded in 1997 with the original idea of providing entertainment services to its customers primarily through mailing out physical copies of movies, shows, video games and other media through standard mailing system. Today, Netflix is without a doubt the most well-known streaming service in the market and the world’s leading entertainment and streaming services with over 200 million paid subscribers streaming in more than 30 languages across 190 countries. Netflix is a pioneer in the industry and it should continue to remain that way for years to come as Netflix continues to develop original content and continues to improve their services. Netflix possess not only the expertise but also the financials to continue leading in the entertainment industry
Netflix main competitors are Amazon’s Prime Video, Disney Plus and Hulu. Netflix differentiates itself from its original series and movies which arrive each week. Its current leadership team includes CEO, Chairman Reed Hastings and 23 key executives. Netflix vision and mission statement reflects how the company wants to achieve and maintain dominance in the entertainment industry as well as its commitment to its customer satisfaction and the financial needs of its shareholders.
Netflix external assessment reflects an EFE Matrix with high scores in international growth, creation of original content and its continuous improvements of algorithm for suggesting movies. Its CPM Matrix shows that Netflix remains a competitive force in the industry, scoring high ratings on market penetration, global consumer base and capacity for original creation. Netflix internal assessment reflects an IFE Matrix that highlights Netflix strengths including its reputation of excellence, large number of subscribers, good quality of original content, strong performance in the market and brand recognition.
Netflix success wasn’t an overnight phenomenon. Netflix is a very profitable and stable company and over the years it has generated enormous revenues reporting over $1.2 billion in profits during 2008. In addition, Netflix financial projection forecast Net Sales growth from $24,996 million in 2020 to $38,929 Million in 2023. A 55% growth in a three year mark. Netflix financial success is mainly due to the acquisition of new content, innovation in technology and personalized user experience. Netflix has definitely change and revolutionized the way people enjoy their favorite movie from DVD delivery to streaming service. All in all, Netflix is expected to have a bright future.
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