Select 1 global company from “Business Source Complete: SWOT Analyses” located in the University Library to use for the next 5 weeks (this will sometimes be referred to as “your company”).
From your Instructor: Before selecting your company, I suggest looking ahead to the Apply assignments over the next six weeks, because you will be using this selected company for all of them.
Create a chart or outline that conveys the following information:
- Name of company
- Industry
- Brief history of company
- At least 3 milestones from the company’s history
- 3 resources (in addition to Business Source Complete) where you can locate company information in future weeks. This may include company websites, current employees, journals, etc.
- Define 1 new unique business opportunity the company can do to increase their competitive advantage.
- Identify a function of management that is needed for this opportunity.
Submit your assignment.
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