Country: Russia*****
- Executive Summary including the purpose of the report, the opportunity you are proposing (where the opportunity is defined as starting a business in a country outside of the United States) and recommendations.
- Business Model Proposal (derived logically from the country analysis) with details of the proposal (business model, how you are going to make money, value proposition of your product offering, quantitative and qualitative benefits of the project, entry mode, trade barriers, financing decisions, etc.).
- SWOT Analysis based on your country analysis and the business you are planning to start.
- Strategic Plan with a 3-5 year sequential implementation plan.
- Projected 10-Year Cash Flow Analysis including investment and Return on Investment (ROI) target with cash flows brought back to present dollars. Use a discount rate of 10%. Also pick at least 1 parameter (e.g., volume, price, etc.) and show a sensitivity analysis.
- Issues, Risks, Contingency Plans and Metrics Identify and describe what issues and associated business risks may arise from starting this business in your chosen country. Briefly describe contingency plans to address these. Also include what metrics should be assessed to understand whether the business is achieving plan and how often they should be assessed.
The document should be no more than 10 pages. The paper does not have to be in APA format. But it must follow APA guidelines for spacing, font, font size and reference formatting and citations The title page, reference pages and charts/graphs/tables pages are not included (counted) in the 10-page count.
Be sure to use the concepts and learnings from this course as you develop your proposal and write your report. Also, please prepare this report as if it will be given to your CEO or a Venture Capitalist for consideration. Good grammar, no misspellings, and logical flow are all very important!
FAQ’s:
How do I estimate sales?
Answer: Use market estimates, market growth rates and assume your market share for each year.
How do I do 10-year discounted cash flows and ROI?
Answer: Return on Investment ROI Metric Measures Profitability (Links to an external site.)
What is a Value Proposition? What is a SWOT analysis?
Answer: Value Proposition and SWOT Analysis-1.pptx
Business Plan Rubric
| Criteria |
Ratings |
Pts |
|
Executive Summary
|
| 15.0 pts
Distinguished: Executive Summary clearly covers key points and includes investment required, payback and recommendations demonstrating clear and motivational insight.
|
13.0 pts
Proficient; Executive Summary covers key points and includes investment required, payback but recommendation is vague or non-existent.
|
11.0 pts
Satisfactory: Executive Summary covers some key points in sufficient detail with some mention of investment required and payback.
|
9.0 pts
Emerging: Weak Executive Summary.
|
0.0 pts
Unsatisfactory: No Executive Summary.
|
|
15.0 pts
|
|
Business Model Proposed
|
| 20.0 pts
Exceptionally detailed description given with exceptionally keen and creative insight as to how the business will operate and make money.
|
18.0 pts
Sufficient detail given and clearly describes how the business will operate and make money.
|
16.0 pts
Sufficient detail given as to how the business will operate and make money but model lacks clarity and business logic.
|
14.0 pts
Attempted describing how the business will operate and make money providing some detail but model lacks clarity and business logic.
|
0.0 pts
Not present or demonstrates little understanding of business model concepts.
|
|
20.0 pts
|
|
SWOT Analysis
|
| 20.0 pts
SWOT Analysis demonstrates insightful, analytical thought insight with excellent detail and covers major issues Strengths, Weaknesses, Opportunities and Threats are correctly focused and aligned.
|
18.0 pts
SWOT Analysis shows insight with sufficient detail and covers major issues but Strengths, Weaknesses, Opportunities and Threats are not focused and aligned correctly.
|
16.0 pts
SWOT Analysis contains some detail but Strengths, Weaknesses, Opportunities and Threats are not focused and aligned correctly.
|
14.0 pts
Rudimentary SWOT Analysis.
|
0.0 pts
No SWOT Analysis shown or very little detail in SWOT Analysis.
|
|
20.0 pts
|
|
Strategic Plan
|
| 20.0 pts
3-5 year plan shown demonstrating excellent insight with detailed implementation plan and timelines.
|
18.0 pts
3-5 year plan given with some detail of implementation steps and timelines.
|
16.0 pts
Some elements of a 3-5 year strategic plan are shown demonstrating a basic understanding regarding implementation.
|
14.0 pts
Rudimentary elements with little understanding demonstrated.
|
0.0 pts
No plan given.
|
|
20.0 pts
|
|
Projected 10-year cash flow and ROI
|
| 15.0 pts
Presents detailed, realistic, and appropriate 10-year cash flows consistent with the strategic plan. Shows supporting start-up costs. ROI calculated with sensitivity analysis (2 or more inputs).
|
13.0 pts
Projected 10-year cash flow relatively congruent with strategic plan and market. ROI calculated including sensitivity analysis (1 input).
|
11.0 pts
Vague or incongruent projected cash flow and estimated start-up costs. Attempted ROI and sensitivity analysis.
|
9.0 pts
Projected cash flow is incongruent with strategic plan and market. No start-up costs. No ROI. No sensitivity analysis.
|
0.0 pts
No projected cash flow analysis.
|
|
15.0 pts
|
|
Issues, Risks, Contingency Plans and Metrics
|
| 10.0 pts
Shows an exceptionally clear understanding of the issues and risks with insightful, detailed contingency plans and clear, appropriate metrics.
|
9.0 pts
Shows clear understanding of the issues and risks with clear contingency plans developed. Some thoughts demonstrated on possible metrics.
|
7.0 pts
Demonstrates an overall understanding of the issues and risks with some thought to contingency plans and metrics.
|
5.0 pts
Vague issues and risks shown and no contingency plans or metrics.
|
0.0 pts
No issues, risks, contingency plans or metrics shown.
|
|
10.0 pts
|
|
Total Points: 100.0
|
0 comments