5-7 pages which will include:
• Your in-depth analysis of the issues of the case in a strategic communications management context
• Your recommendations for addressing the issues of the case
– Clear explanation of key strategic issues
The problems, scope, and seriousness was clearly identified
• There was a well focused diagnosis of strategic issues and key problems that demonstrated a good understanding of the organization’s current situation and strategic issues.
• Effective Executive Summary/Overview
• Did not waste space repeating already found in the case – focusses on implications
– Valid arguments; analysis of performance with emphasis on communication/reputation, including relevant supportive detail
The problems, scope, and seriousness was clearly identified
• There was a well focused diagnosis of strategic issues and key problems that demonstrated a good understanding of the organization’s current situation and strategic issues.
• Effective Executive Summary/Overview
• Did not waste space repeating already found in the case – focusses on implications
– Appropriate analysis, evaluation, synthesis for the specific corporate communication issue(s) identified
- There was data on which to base a thorough analysis
- Key drivers underlying the issues were identified.
- Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner.
– Conclusions and recommendations are congruent with strategic analysis
- Specific recommendations and/or plans of action provided.
- Specific data or facts were referred to when necessary to support the analysis and conclusions.
- Recommendations and conclusions were presented and supported in a clear and effective manner.
- Linkages are made to supporting theories and text chapters
– Proper organization, professional writing, and logical flow of analysis. APA formatting
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