Search for a strategic plan in a health care organization. After reviewing the strategic plan, select a business function or department within the selected health care organization to develop a business plan. The goal of the business plan is to help the organization implement the organizational mission and vision through setting a specific, measurable goal. Alignment between the organizational strategic plan and a business plan is key to successful implementation. The purpose of any department is to achieve the organizational mission and carry out various strategic initiatives that meet the mission and vision. In other words, the business plan intends to make the organization better in the specific direction the company wants to move in.
For this assignment, the business will be CVS HEALTH https://cvshealth.com
Part 1: SWOT Analysis
Part 2: Action Plan
Part 3: Stakeholder Analysis and Communication Plan
- Create a business plan of 1,500-2,000 words, excluding title page, abstract, and appendices according to the instructions provided below for each part.
Part 1: SWOT Analysis
A SWOT analysis is part of strategy formulation that leads to goal setting and then progresses to the development of a business plan.
Complete a SWOT analysis using the “SWOT Analysis” template that I linked. Using the SWOT analysis results, develop at least one strategic goal. Submit both the completed SWOT analysis document and the strategic goal. Be sure to cite two or three sources.
Part 2: Action Plan
Address the following items:
- Brief description of the project.
- History or rationale (including industry trend data as appropriate).
- Market analysis (including competition).
- Goals and outcomes (relationship to strategic focus).
- Structure (including alliances, contractual relationships, etc.).
- Financial data overview: Include a summary of what financial data you examined or would examine. For each financial statement, describe the specific factors that informed you (net revenue, profit loss, balance sheet major).
- Personnel/Staffing (including provider relationships as appropriate).
- Implementation schedule: Develop an implementation schedule that identifies the resources and competences in your department and describe how they are matched to the strategic initiative. Identify how your action plan aligns to the organization’s strategic initiatives.
Part 3: Stakeholder Analysis and Communication Plan
Complete a stakeholder analysis to identify and prioritize the various stakeholders. Refer to the “Stakeholder Analysis – Winning Support for Your Projects,” https://www.mindtools.com/pages/article/newPPM_07…. and complete all steps.
Include a communication plan for disseminating your action plan for all of the stakeholders. Which strategies do you plan to utilize and why? Your plan should demonstrate how you plan to use various types of communication channels to implement the plan.
In addition, explain how the communication plan addresses what you are hoping to achieve with your strategic goal.
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