Purpose of this Assignment:
Your assignment is to keep a journal, on a regular basis, related to this course.
Journal writing is a form of free-writing. It is also “low stakes” writing: it is mostly for yourself (see below), and therefore, it will not be edited necessarily for style or grammar.
Instructions:
Journal writing serves many purposes. In your journals you can:
- Observe what you are reading, what goes on in class, and how it relates to current real-world marketing events
- Define what you are doing in an assignment, in the course generally, in your major/minor
- Express confusion about anything – where you are not understanding, or are frustrated – and perhaps become unconfused as your write or pose questions to me
- Speculate about what you are studying
- Give insights – your ideas, your conclusions, your putting things together
- Connect readings to other readings, this course to other courses, what we are talking about to your life
- Respond to readings (controversial ones, for example), whether negatively or positively
- React candidly to what happens in class
- Be self-aware about what you are studying and why you are studying it
- Refine your thoughts as they progress throughout the term, whether on particular readings, particular topics, the course generally, or your assignments
- Evaluate the course, including the task of keeping a journal.
what we learned
- Describe the strategic role of the sales force in today’s trust-based, consultative selling environment and the factors that influence the use of personal selling.
- Understand the different types of sales positions.
- Explain the steps in the personal selling process.
- Describe the foundational elements necessary for sales success.
- Describe the impact of social network platforms and digital technology on professional selling.
- Identify the key functions involved in managing an effective sales force.
- Describe the ethical issues in personal selling and sales force management.
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