Business Intelligence Analytics

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Task 1-

A brief work proposal discussing the following details must be uploaded on or before
25/10/21

a. Understanding of Task2 and Task3
b. Timeline for completion of the given tasks and a Gantt Chart.

Introduction
Business intelligence (BI) is a technology-driven process for analyzing data and delivering
actionable information that helps executives, managers and workers make informed business
decisions. As part of the BI process, organizations collect data from internal IT systems and
external sources, prepare it for analysis, run queries against the data and create data
visualizations, BI dashboards and reports to make the analytics results available to business users
for operational decision-making and strategic planning.

Task-2

BI tools were primarily used by BI and IT professionals who ran queries and produced
dashboards and reports for business users. Increasingly, however, business analysts,
executives and workers are using business intelligence platforms themselves, thanks
to the development of self-service BI and data discovery tools. Students are expected
to critically analyze the tools that are used for

a) Sales Intelligence, visualization of data, and display for real-time data with
report generation.

b) OLAP tools for online analysis

c) Report generating for executive level, management level (periodic and ondemand) from internal and/or external data of an organization for faster
decision making.

Each of the above-mentioned topics expected to complete by 200-250 informatic
words and 4-5 in-text citations. Moreover, you have to compare as much as possible
similar tools for each question and 15 marks allocated for each topic.

Task-3

a) A business model is defined as the rationale of how an organization creates,
delivers and captures value. Every “Business Data Analytics Model” has some
common steps and these are logically connected. Analyze the functionalities for
each step aided with a suitable diagram.

b) Business data analytics helps a business understand the requirements and
preferences of a customer so that businesses can increase their customer base
and retain the existing ones with personalized and relevant offerings of their
products or services. Prepare a report called “Insights of Business Data
Analytics for business” that should be linked with descriptive, predictive, and
prescriptive analytics for the business of this digital world. Justify your
discussion with sufficient in-text citations (10+) and the discussion should not
be less than 400 informatic words.

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