This assessment employed for the module is referred to as a Patchwork Portfolio (PP). A patchwork portfolio differs from a “normal” portfolio in so far as it has a theme which ties all the pieces (patches) together. For this portfolio, through the preparation of the patchwork portfolio, students as a team or group (2- 5 Students) will end up pieces of plans as a result of creative imagination and innovativeness.
The Case:
The business environment nowadays keeps on changing so rapidly due to the advent of technology. With this, new things (product, process, resources, etc.) are introduced every now and then as a result of this change. So many nations like Oman are also facing different challenges because of the environmental changes especially in the economic environment. In order to cope with the change, the government of Oman is encouraging its constituents to take a share in developing the economy of the country by putting up small businesses by providing initial capital for start-up.
Assume that you are awarded with OMR 30,000 by the government through Al Rafd Fund and you need to use this amount to start a new small venture that helps augment your financial needs. In order for you to do this, you are expected to do an environmental scanning or environment analysis to determine a particular need that can be a good support for you to generate business ideas. From that case, you are required to do research work and develop a report based on the patch works specified below.
Patch 1: As a result of your environmental scanning or environment analysis, describe a particular need that you have identified. Lay out some reasons why it becomes a need and recommend a good business idea out of this which you think will give you a good business opportunity (could be your own creation or innovation).
Give the detail of the business idea that you would like to recommend in terms of: 400 words
opportunity for your business.
Patch 2. Prepare a marketing plan for the business idea which will only cover the 4Ps of the Marketing Mix. Include the specific target market and the competitive edge.400 words
Patch 3. Develop and design an organisational plan that shows details of the management plan of your human resources, roles, responsibilities, qualifications and relevant expertise needed.400 words
Patch 4. Plan out the logistics, supply chain management, process of producing your product (goods or services), and other operational activities in order to bring this to the identified target market. Draw out the possible needs and the expenditure that you may incur based on your available source of funds and needs.400 words
Patch 5. Prepare a reflective summary of what you have done (from the needs you have identified and the idea you have developed). Reflect as to what you have learnt from the process of doing this patchwork portfolio. 400 words
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